The field guide
Read before you build.
Six guides for starting a small business, written the way we wish someone had written them for us: plain, honest, and with the real tool built into each one. No hype, no course to buy.
The honest one
When not to start a business
Six honest signals that an idea, or the timing, is wrong: no one pays today, the math cannot work, the runway is not there. Walking away early is a skill, not a failure.
Read the guideValidation
How to validate a business idea
What to test, in what order, with what evidence.
Read the guideSelling
Getting your first paying customer
Who to ask, what to say, and why the first sale is proof, not revenue.
Read the guideMoney
Small business numbers 101
Price, margin, and break-even in plain English, with math you can drag.
Read the guideBrand
How to name your business
What a name has to do, how to check it, and why it should take an afternoon.
Read the guideThe path
From idea to launch: the 90-day path
A week-by-week structure from raw idea to first paying customer in 90 days: validate, run the numbers, handle the legal basics honestly, build the smallest sellable version, and sell.
Read the guideQuestions
Frequently asked questions
Checking, generating, and refining ideas is free. A complete source-backed report is $9 one time. Founder is $19 a month for three reports, section refreshes, and unlimited Ask Alxoria access. Full details are on the pricing page.
The paid report builds nine connected sections: market and competition, customer personas, financial scenarios, a 2-week validation plan, a brand kit, operations, a first-100-customers plan, official setup resources, and a 90-day roadmap. It runs server-side in roughly 15 to 30 minutes and uses one report credit.
Yes. By default your ideas live in your own browser. If you create a free account they sync to it, so clearing your browser can't lose them, and only you can access them. Either way, your ideas and dossiers are never used to train AI models.
A chat can brainstorm; Alxoria builds the launch file. Ideas follow a quality rubric with a required competitive wedge, market research runs against the live web with cited sources, numbers must reconcile across sections, and the output is structured pages with charts, checklists, and brand mockups instead of a scrollback.
No card is required for the idea generator or free check. An account is required before purchasing a report so the result can be saved and recovered.
Yes. The owner lane takes the business on your books, not a hypothetical one, and runs the same analysis on it: positioning, unit economics, and a 90-day plan. Start at the for-business-owners page.
Yes. A purchased report exports to PDF, Excel, Markdown, a landing page, or email, and remains accessible after a subscription ends.