Pricing
Explore free. Pay when you commit.
Generating and refining ideas costs nothing. When you're ready to build one for real, a Deep Build puts it through the critic, live market research, and a full numbers audit.
One Deep Build
The full critique, live market research, and audited dossier for a single idea, plus 30 days of the advisory board. One payment, yours forever, 7-day money-back guarantee.
one time
Subscriptions
Or make it a habit
Explore
Find the idea worth committing to.
/month
Unlimited idea generation within fair use
Refine and steer every idea
Build dossier sections on demand
5 advisory board messages every week
Ideas synced to your account on every device
Founder
Commit to an idea and launch it.
/month
Everything in Explore
3 Deep Builds per month
Unlimited advisory board: advisor, CFO, growth, and operator lenses
Critic-sharpened ideas, not first drafts
Financials grounded in live market research
Every number cross-audited for consistency
Email when your dossier is ready
Studio
For serial builders exploring in parallel.
/month
Everything in Founder
5 Deep Builds per month
Room to explore several ideas at once
7-day money-back guarantee
If a paid Deep Build disappoints you, email within 7 days and you get your money back. No forms, no questions.
Cancel anytime
Your ideas and finished dossiers stay yours, and stay accessible, even after you cancel.
Free to start, no card required
Explore ideas and build dossiers before ever entering a payment method.
The difference
What the money actually buys
The free dossier is a good plan. A Deep Build is a good plan that has already survived an attack. Here is the concrete difference.
Free dossier
Deep Build
The idea itself
Generated once, fitted to your profile
Attacked by a critic first, then rewritten to survive the attacks
Market research
Live web research with cited sources
The same live research with a deeper search budget, plus benchmark sanity-checks against real category data
The numbers
Built step by step; each section grounded in the ones before it
Everything built for you in one pass, then a cross-section audit hunts contradictions and fixes them
While it runs
You keep the tab open
Runs server-side up to 30 minutes; you get an email when it's ready