The advisory board
A board that reads your whole file
Ask the hard question at 10pm. The answer comes from your dossier, your locked numbers, and your journal, not from generic startup advice.
01 · The context
It already read the plan
Before you type a word, the board has read every section and every journal entry, so answers cite your numbers back to you.
Which number in this plan worries you most?
The 6% list-to-sale rate is the load-bearing number: the whole model assumes 3 of every 50 opted-in parents buy the $39 kit. The temptation will be to discount to feel traction. Don't. If a warm, high-intent list won't convert at $39, the funnel math doesn't hold and no amount of traffic fixes it. Next step: run the pre-order test this week and treat the price as part of the experiment.
02 · The lenses
Same conversation, four readings
Switch the lens and the same thread is re-read for money, customers, or capacity, without repeating yourself.
The default lens: the whole file, weighed together.
Anchors everything in the money and flags the number most at risk.
Anchors in customers and names the exact next channel or contact.
Anchors in your real hours and says what to cut when the plan wants more than you have.
03 · The seat
One click away, on every page
The board follows you through the plan it has already read, so the question gets asked where the confusion happens.
