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The brand kit

A name, a look, and a page to point at

Positioning, names, and mockups built from your plan, not picked from a template gallery. Lock a name and it becomes official across the whole dossier.

Start freeSee a finished brand kit
The brand section of the OneIncome Runway example dossier: the positioning line, the name picker with generated names, and the start of the landing page mockup
RECORDED FROM THE LIVE WORKSPACE · A PUBLIC EXAMPLE DOSSIER

01 · The line

Positioning before decoration

The kit opens with one line that says who it is for, what it replaces, and why it wins, written from your market and personas sections.

The positioning card for the OneIncome Runway example, stating who the product is for and what it replaces

02 · The name

Pick it, or bring your own

Choose one of the generated names or type your own, and locking it makes the name official across the whole dossier.

The name picker with five generated name chips, a field for your own name, and the Make it official button

03 · The mockup

A landing page, already yours

The mockups update the moment you choose a name, and the landing page is one of the dossier's one-click exports.

The landing page mockup for the chosen name, shown inside a browser frame with the site's own headline

Free to start

Name it and pick your look.

The brand kit builds free with the rest of the dossier, one step at a time.

Start freeBrowse the example dossiers
Next readout: the dossier