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The dossier

The whole business, in nine sections

Market, personas, money, validation, brand, operations, first customers, legal, roadmap. Each section is generated from the ones before it, so the plan agrees with itself.

Start freeBrowse the example dossiers
The NeuroNest Plans example dossier open in the live workspace: nine section tabs, cost and time-to-revenue tiles, the problem statement, and the founder's edge
RECORDED FROM THE LIVE WORKSPACE · A PUBLIC EXAMPLE DOSSIER

01 · The size

A market sized in the open

Total, serviceable, and obtainable market as three honest estimates, with the rationale printed right below the numbers.

Market sizing funnel from the OneIncome Runway example: total, serviceable, and obtainable market estimates

02 · The edge

The reason you win, named

The plan states the specific wedge this founder wins on, grounded in their skills, budget, and hours, not a generic strengths list.

The Your edge card from the OneIncome Runway example, naming the founder's specific advantage over competitors

03 · The sources

Competitors, researched live

Competition comes from live web research with threat ratings and sources you can check yourself.

A competitor card from the OneIncome Runway example, naming real competitors with a filled-dot threat rating

Free to start

Build yours one section at a time.

Generating ideas is free with no account. The full dossier builds free too, it just needs a free account so your work saves.

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Next readout: the financial model