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Worked examples

Example decision briefs

See the evidence, risk, and first proof behind a recommendation before you spend. These are illustrative outputs, never customer outcomes. Your reports stay private.

3 illustrative briefs
Current market snapshots

MarketFrame

Monthly fresh content for growing market makers

AudienceMarket and craft-fair vendors who ALSO sell online or take bookings (Etsy shops, DTC makers, caterers, packaged-food brands)…
VerdictPursue
Confidence72%
Biggest riskThe subset of vendors with genuine recurring new-product cadence AND willingness to pay a monthly fee may be too small at any single market, forcing you to cover several marke…
First proof

At least 3 of 15 online-selling vendors at one recurring local market will pay $110 for a first product-plus-booth shoot pre-booked the week before the event, and 1…

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OneIncome Runway

Plan the money before you drop to one income

AudienceTwo-income couples with kids who are seriously considering going to one income (parent quitting, maternity leave ending, relo…
VerdictTest first
Confidence64%
Biggest riskEmail capture from cold short-form content is hard without a following, so if your Reels don't reliably convert viewers into calculator downloads, the whole funnel stalls befo…
First proof

At least 1 in 15 people who watch a transition-decision Reel to the end will hand over their email to download the free 'Can We Afford One Income?' calculator, provi…

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NeuroNest Plans

Custom lesson plans built around your child

AudienceParents homeschooling one neurodivergent child ages 5 to 11 who have tried free printables and still can't make daily lessons…
VerdictConditional
Confidence58%
Biggest riskCustom builds are time-heavy, so if each plan takes too long or clients want endless tweaks, your effective hourly rate collapses before you systematize the intake-to-plan wor…
First proof

At least 3 parents homeschooling one neurodivergent child ages 5-11 will pay $90 upfront for a custom 4-week plan built around their specific child's attention span…

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