The honest AI business advisor
Measure the idea before you build the business.
From someday-idea to first paying customer, step by step.
The readouts
What the instrument shows you
01 · Score
An honest read before you spend a dollar
Paste the idea and get the biggest gap first, not a cheer.
Open the free scorerSCORER · RECORDED RUN
> A meal-prep delivery service for busy professionals in my city.
No reason you beat crowded incumbents
Demand is optional, not burning
No target customer beyond 'busy professionals'
The pitch is too vague to credit anything concrete yet, though targeting a single city keeps the initial scope manageable.
02 · Dossier
Nine sections, researched live
Market, personas, money, brand, roadmap: built in order, with sources cited from the live web.
See the dossier
03 · Money
Numbers you can drag
Set your own price and every chart recalculates around it. The model has to reconcile before it ships.
See the financial model
04 · Advisors
A board that reads your whole file
Advisor, CFO, growth, and operator lenses answer from your dossier and journal, not from generic advice.
Meet the boardWhich number in this plan worries you most?
The 6% list-to-sale rate is the load-bearing number: the whole model assumes 3 of every 50 opted-in parents buy the $39 kit. The temptation will be to discount to feel traction. Don't. If a warm, high-intent list won't convert at $39, the funnel math doesn't hold and no amount of traffic fixes it. Next step: run the pre-order test this week and treat the price as part of the experiment.
Try it here
The instruments, live on this page
Idea roulette
One real idea, generated fresh for a random profile.
Brand kit
OneIncome Runway
Plan the money before you go single-income
1/6
The money math
Price per sale
$40Customers per month
25Monthly costs
$300PROFIT / MONTH
$700For owners
Bring the business you already run: position, unit economics, and a 90-day plan.
How it works for ownersDoorways
Start where you are
The builder
I'm comparing tools
See exactly what a dossier contains before spending anything.
See what's insideThe owner
I run a business
Analysis for the business on your books, not a hypothetical one.
How it works for ownersThe field guide
Read before you build
When not to start a business
The honest checklist for walking away before it costs you.
Read the guidePricing
Explore free. Pay when you commit.
Explore
For finding the idea: generate, refine, and build sections free.
Deep Build
For committing to one idea: critic, live research, audited numbers.
Founder
For launching: 3 Deep Builds a month and the full advisory board.
Frequently asked questions
Generating and refining ideas is free with no account. Building the full plan is also free, it just needs a free account so your work saves. When you commit to one idea, a Deep Build (the critic, live web research, and a numbers audit) is $9 one time, or $19 a month for three builds plus unlimited access to the advisory board: an advisor, CFO, growth, and operator lens on the same conversation. Free accounts also get 5 board messages a week. Full details on the pricing page.
Nine sections, built one step at a time in the order a real business comes together: market & competition, customer personas, financials, a 2-week validation plan, a brand kit with mockups, operations, a first-100-customers plan, legal setup, and finally your 90-day roadmap. Each step is generated from the ones before it, so your numbers and plan stay consistent. A step takes a minute or two. Prefer speed? A Deep Build produces all nine in one pass, which uses one Deep Build credit.
Yes. By default your ideas live in your own browser. If you create a free account they sync to it, so clearing your browser can't lose them, and only you can access them. Either way, your ideas and dossiers are never used to train AI models.
A chat can brainstorm; Alxoria builds the launch file. Ideas follow a quality rubric with a required competitive wedge, market research runs against the live web with cited sources, numbers must reconcile across sections, and the output is structured pages with charts, checklists, and brand mockups instead of a scrollback.